Isle of Pets - The Pet Shop Made For Pets, are a small pet shop business, based in the city of Ely, in Cambridgeshire, England.
Isle Of Pets approached us for a company rebrand. Wanting to keep the playful & friendly look they have amassed over the last five years, with a logo that futureproofs their brand for a more online appropriate look. The resulting creations were; Logo, Typography, Social Announcements, Delivery Van Design, Short video announcement, and Advertising Strategy.
Working closely with the team behind the pet shop, we grew not just our understanding of squeaky toys but why they focus so heavily on making the shop an experience for pets. For Isle of Pets, the human is not the customer but simply a chauffeur for their feline companions; making it essential to focus on making the brand recognisable, friendly, helpful, and colourful for not just good boys but good persons alike.
A clear brand strategy and framework centred around the proposition ‘The pet shop made for pets’. Supported by brand behaviours, messaging frameworks, and tone of voice to bring the strategy to life in every branded moment.
In this spirit of playfulness and colour, we created a vibrant, engaging environment for the brand.
From curvy gradients and a bright colour palette to a friendly tone of voice barking for your attention.
Each element of the brand's look began with hands-on design to reinforce the organic tone, once again guaranteeing the tiny most essential details.
We got more than we could have asked for, promoting the luxury but honesty of our business within our new logo. Isle of Pets… we love Psykey, we will return for future design work.
Jarl Ford, Founder, Isle of Pets