University of Hertfordshire is a very close client of us here at Psykey due to the creative director having graduated from there. Herts offer a great university experience, which we wanted to give the viewers of the booklet a similarly great experience.
The task was to create a 3rd party guide for advertising through the universities social platforms. The brief required a bright, creative and a memorable experience. Due to the very prestigious companies (tech giants we all use everyday) that would receive this document we had to ensure that while creative, the readability and professionalism wasn't damaged.
